Growing our online presence was like navigating through the dark without a flashlight…Driven was a spotlight.

CAROLYNN BERRY, DIRECTOR OF MARKETING
An image promoting a Wayne State University dorm makeover, part of the "Aim Higher" campaign by Driven Creative Supply, showcasing modernized student living spaces.
A happy Wayne State University student running along the water on campus, reflecting the active and ambitious lifestyle promoted by the "Aim Higher" campaign.
A Wayne State student rides his bike in front of the Wayne State Business School, with windows showcasing vibrant "Aim Higher" campaign branding.
A promotional ad for Wayne State Medical School with the headline "Your Future Doctor is Currently in Class," part of the "Aim Higher" campaign.
A Wayne State University wrap design for the Detroit People Mover with the headline "All Aboard the Train of Thought," part of the "Aim Higher" campaign

Both Graduate and Professional enrollment by student headcount and level up YOY

How Wayne State’s ‘Aim Higher’ Campaign Boosted Enrollment & Campus Engagement

The Challenge:

Wayne State University, a powerhouse of education in Detroit, needed to stand out in a crowded higher-ed market. The challenge? Show prospective students that WSU isn’t just another college—it’s a launchpad for ambitious careers, powered by the energy of Detroit.

Solution:

Driven Creative Supply developed “Aim Higher,” a bold advertising campaign that redefined Wayne State’s brand. By meeting students where they were—on buses, trains, comedy clubs, campus tours, and even reality TV—the campaign showcased the real-life opportunities Wayne State offers. More than just a school, WSU became the key to unlocking success in a city built on innovation and grit.

Results:

The campaign delivered record-breaking engagement, with a 20% increase in student event participation, year-over-year growth in graduate and professional enrollment, and on-campus housing reaching full capacity for the first time in university history. “Aim Higher” didn’t just boost applications—it solidified Wayne State as a top choice for students ready to build their future in Detroit.

Four smiling Wayne State students walking on campus with the headline "Learning Starts with Visiting," encouraging prospective students to schedule a tour.

20% increase in event participation

BE LIKE WAYNE STATE | TALK TO DRIVEN

Your project. Your problem. Your solution. Let’s hear it.