The Challenge:

SuperStroke was an unconventional player in the golf industry. Their oversized, chunky, brightly colored grips were a far cry from the traditional options golfers were used to, and many didn’t understand their value or how they could improve performance on the course.

Our Solution:

Driven Creative Supply launched the “Play Better Grips” campaign to educate golfers on the benefits of SuperStroke’s unique grip technology. The campaign highlighted how the oversized, flat-shaped grips were designed to lower scores by improving consistency and control, appealing directly to golfers’ primary goal—better performance.

Results:

The “Play Better Grips” campaign led to an incredible sales surge, growing revenue from $750K to $30 million. By effectively communicating the performance benefits of SuperStroke’s innovative design, the campaign successfully turned skeptics into believers, proving that the grip’s unique size and shape made a real difference in golfers’ games.