Image showcasing the connectivity features of the Harman LIVS system, developed by Driven Creative Supply and Harman, highlighting seamless integration and smart technology.
A person in the driver’s seat reading while the Harman LIVS system displays smart connectivity features on the car’s dashboard, developed by Driven Creative Supply and Harman.
Harman tradeshow booth with displays and interactive demonstrations showcasing the Harman LIVS system, developed by Driven Creative Supply and Harman.
A father smiling at his kids in the backseat of a car, with the Harman LIVS system ensuring their safety through advanced vehicle intelligence and connectivity.
Harman CES tradeshow booth with interactive displays highlighting the LIVS system, developed by Driven Creative Supply and Harman, promoting in-vehicle intelligence and connectivity.
Harman logo displayed on a sleek CES tradeshow booth wall with elegant lighting, highlighting the brand’s presence in automotive innovation.
A vehicle driving on the road with digital illustrations representing the connectivity of the Harman LIVS system, showcasing real-time data exchange and intelligent vehicle solutions.
A print ad created by Driven Creative Supply featuring a man entering his car with the headline "He LIVS for Off-Site Meetings," promoting the Harman LIVS system’s advanced safety and connectivity.
A GIF displaying various news articles covering the success of the Harman LIVS system, developed by Driven Creative Supply and Harman, highlighting its advancements in automotive technology.

THE MOST CES SALES IN THE HISTORY OF THE AUTOMOTIVE DIVISION

Driven Creative Supply and Harman LIVS: Revolutionizing Connected Car Technology at CES

The Challenge:

Harman needed a powerful brand and creative theme to showcase its connected-car innovations at the 2016 Consumer Electronics Show (CES) in Las Vegas. The goal was to establish a strong presence that highlighted Harman’s leadership in connected car technology and its potential impact on the automotive industry.

The Solution:

Driven Creative Supply partnered with Harman to develop the HARMAN LIVS brand—Life-Enhancing Intelligent Vehicle Solutions—based on extensive market research. The LIVS concept was fully integrated into every aspect of the CES presentation, from the display concept and technology show car to invitations, display walls, experiential kiosks, and the overall consumer experience surrounding the connected car demonstration vehicle. The cohesive branding effectively communicated Harman’s vision of the future of in-car technology.

The Results:

The launch of HARMAN LIVS at CES generated over 950,000,000 media impressions, significantly boosting Harman’s visibility. The brand’s innovative approach led to major appointments and meetings with every automotive manufacturer interested in connected car technology. A year later, Harman was acquired by Samsung for $8 billion, with the success of the LIVS connected-car division playing a major role in the acquisition decision.

A car with digital illustrations overlayed to showcase the connectivity of the Harman LIVS system, developed by Driven Creative Supply and Harman.

HISTORIC RECORD SET FOR MOST HIGH LEVEL SALES MEETINGS
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