The fastest
growing craft
brewery in the U.S.
#1 SESSION ALE ON THE PLANET
Founders Brewing Co. Brand Refresh:
Brewed By Us. For Us.
The Challenge
On the verge of having to stop the fermenters for good, Founders did two things that changed the game for them. The first was to develop a bold, new, style of beers that would set the craft beer world on its ear. The second was to hire DRIVEN to craft a new brand personality to match the boldness of the new company direction.
Our Solution
In 2007, we proudly introduced the tagline “Brewed For Us,” accompanied by innovative brand concepts that would become the cornerstone of Founders’ identity and culture. This initiative reflected their commitment to crafting exceptional beers that resonate with the community and values.
The Results
Now, more than 15 years later, Founders has established itself as one of the largest independent brewers in the United States, continuing to expand its reach and influence in the craft beer industry while remaining true to their original vision.
“These guys didn’t know beer when we hired them, but boy, did they deliver the ideas and results. It’s about their strategy, process, and work – not category experience. I’d highly recommend them to anyone looking to stand out and grow.”
THREE GLOBAL TOP TEN BEERS
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