Our signage system was meant to subconsciously guide the shopper

while making them smile.

LET’S BE REAL

Everybody loves food. But not everybody loves shopping for it. Family Fare came to Driven looking for a new way to tell their fresh, local, affordable story—one that gets customers excited about grabbing a cart.

Enter: Keeping it Real. Born from Family Fare’s honesty and charm, and based on the genuine commitment to being true and good. It’s

the driving theme behind the Family Fare rebrand, and a promise to shoppers that has gone on to take many forms. Based on the application, we add or subtract words for the desired meaning. We can be keeping it real affordable on the eggs, or we can be keeping it real delicious in the deli. On every touchpoint though, we’ve tried our hardest to keep it real fun.

BE LIKE FAMILY FARE | TALK TO DRIVEN

Your project. Your problem. Your solution. Let’s hear it.