The Challenge:

When Dave Kindig, star of Bitchin’ Rides, teamed up with AkzoNobel to create Modern Classikk—a cutting-edge interpretation of vintage car paint colors—the vision for the product was clear. However, once the paint formulations were perfected, the team needed more than just exceptional colors; they needed a brand that would resonate with custom car enthusiasts. That’s where Driven Creative Supply came in.

The challenge was to craft a compelling and authentic brand that would bridge the gap between old-school automotive heritage and modern innovation. This meant developing a visual identity, packaging, and messaging that honored classic car culture while embracing the bold, forward-thinking spirit of AkzoNobel and Dave Kindig. The brand had to appeal to builders, restorers, and custom painters who appreciate timeless colors but demand cutting-edge performance

Our Solution:

In response to the challenge, Driven Creative Supply built Modern Classikk into more than just a paint line—it became a brand that connects with the passion and vision of custom car enthusiasts. Understanding that car builders don’t just see a rusted-out ’74—they see what it could be—Driven developed the core brand message: “We See It Too.”

This simple yet powerful idea reassures customers that Modern Classikk isn’t just about selling paint; it’s about sharing the journey. Driven crafted a brand identity that speaks directly to those who invest countless hours into perfecting their dream cars. Driven developed the packaging, paint names, messaging, and visuals to reflect a fusion of vintage inspiration with modern performance, reinforcing the idea that Modern Classikk is the perfect partner in bringing classic visions to life.

Modern Classikk became more than just colors in a can—it became a trusted tool for transformation, fueled by the same passion that drives the builders themselves.