Close-up of AC Delco car battery on workbench featuring innovative, updated packaging design by Driven Creative Supply.
Person selecting an AC Delco product from a shelf stocked with multiple AC Delco items, all showcasing the refreshed packaging design by Driven Creative Supply.
Two AC Delco oil filters, one positioned horizontally and the other upright, with the updated packaging design by Driven Creative Supply visible in the background.
Flat lay arrangement of multiple AC Delco product packages on a white background, showcasing the updated packaging design by Driven Creative Supply.
Detailed eye-level shot of AC Delco products lined up on a shelf, showcasing the refreshed packaging design by Driven Creative Supply.
Close-up, eye-level view of AC Delco automotive engine oil containers displayed in rows on a store shelf, featuring the refreshed packaging design by Driven Creative Supply.

Innovative Branding for AC Delco & GM Genuine Parts

AC Delco Case Study:
Non-Routine Maintenance

The Challenge:

Align the AC Delco and GM Genuine Parts brands in appearance, tone, and feel so that consumers recognize AC Delco as part of the GM Original Equipment family.

Our solution:

A comprehensive design overhaul that emphasized compatibility among components and brands while streamlining the overall customer experience. This overhaul focused on crafting a cohesive and recognizable system that integrated seamlessly and simplified the selection and usage processes for customers worldwide. Our redesign ensures consumers everywhere now easily identify AC Delco as a vital member of the GM Original Equipment family and reinforces the sense of trust and reliability that comes with quality GM automotive components.

Results:

The AC Delco design has changed; when you look at the over 100K parts, there’s no missing their heritage and compatibility with GM vehicles. Beyond that, the client’s new tiered system of easily distinguishable colors and icons makes navigating an extensive catalog easy for consumers globally. It’s true to what was, and poised to stay true through everything the brand will be.

Hands wearing black latex gloves removing an AC Delco Iridium spark plug from its updated packaging, with a workbench and clipboard blurred in the background.

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